To start let’s get this straight. For blogs or for any other channel, great content follows a formula:
Know your audience well and keep it simple. Clear, concise words that get your point across will work better than trying to be clever or over complicating with jargon. Ok, now that’s out of the way let’s move on to the headline or blog post title.
Make your blog post stand out with a killer headline
In my job I often write for websites. One of the fist lessons I learnt when writing online was the importance of a strong headline. This is just as relevant when writing blog posts. Given that there are millions of blogs out there don’t you want to make yours stand out from the competition?
Your headline the first impression you make on your blog readers. The headline is what makes the reader decide if they want to read your carefully crafted body copy.
“On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece”
They also reference the 4 U’s when writing a headline:
- Be USEFUL to the reader (Unless you don’t want more readers. Which presumably you do. This is a must for ALL content.) This “usefulness” also gives your post a better chance of being shared on social media and found by Google, but we will cover that another day.
- Provide them with a sense of URGENCY
- Convey the idea that the main benefit is somehow UNIQUE
- Do all of the above in an ULTRA-SPECIFIC way.
The average length of a copyblogger head line is 7.5 words.
UPDATED: The power of a headline is why I use a lot of headlines such as 5 simple SLR photography tricks every blogger should know
Try it next time you write a post, and watch how this simple trick transforms your posts from mediocre to magnificent.